Another of the many free tools kindly provided by Google is its analytcis platform that we set up free with every website design package. It not only gives you interesting statistics of where your website traffic comes from but it allows us to spot weaknesses in a website design.
Website analytics monitors amount of time customers spend on a website, pages they visit, location and bounce rate to name a few. it gives you valauble information of your web traffic sources organic, paid and social. You can set goals to track the performance of your website landing pages to make sure they are leading to the desired goal of purchasing a product or accessing a web form.
The information is also important for tweeking SEO as time spent on your website, amount of pages visited etc are important factors in the Google algorithm. If there are issues with your website design this will impact visitor retention and lead to lower rankings in web searches.